Seedlings of a successful sponsorship

Seedlings of a successful sponsorship

Taking Action -


The issue

Tweed Landcare realised that there was a lack of straight-forward funding available for Landcare members and locality groups.  We recognised that if we could fill that gap it would be an additional benefit for membership and would allow our members to undertake small projects, such as planting, that are beyond their day to day resources.

The solution

Tweed Landcare was approached by a Tweed based business, Stroud Homes Northern Rivers (Stroud), with a sponsorship opportunity. After consideration by the Tweed Landcare Committee a formal agreement was negotiated with Stroud.

Stroud now donates $200 to Tweed Landcare for every home they build in the Northern Rivers. For every $200 at least 20 trees must be planted. In 2015/16 Tweed Landcare received $1,200, this is expected to increase to up to $4,000 per year. Funds are paid to Tweed Landcare every six months and the agreement is reviewed and signed annually.

Tweed Landcare Committee decided that grants of $600 (minimum 60 trees) would be appropriate. Twice a year Tweed Landcare can now offer tree planting grants to members and locality groups. Tweed Landcare acknowledges the Strouds sponsorship in the grant promotion and on its website. Information on the tree plantings undertaken is provided back to Stroud for use on their website.

The impact

  • The first two $600 grants went to two locality groups Bilambil Landcare and Friends of Cudgen Nature Reserve (FCNR). The groups planted trees in areas to improve creek side vegetation and fill a gap in a key wildlife corridor, respectively.
  • Tree plantings are a great opportunity to engage people from outside of Landcare - at the FCNR site students from a local high school helped with the planting.
  • Negotiating sponsorship can be complex. Tweed Landcare went through a thorough process of assessing the proposal prior to entering an agreement.

Key facts

  • Sponsorship agreement negotiated
  • Landcare groups assisted
  • 392 trees planted by first two grant recipients
  • 35 school students engaged

Project Partners