Effective Communication Strategies in a geographically vast Region
Making information more accessible in the Western Region
Capacity to Deliver - LP045
The issue
Western Landcare NSW covers 42% of NSW. The challenge was that our member groups, communities, and stakeholders were not receiving or aware of the information, events, and opportunities offered by Western Landcare. This issue led to missed opportunities for attending important events, workshops, and job vacancies that could benefit them. After running several events targeting regions such as Broken Hill, Bourke, Cobar, Wentworth, Buronga, and everywhere in between, we found it difficult to connect with the right avenues to communicate effectively.
The solution
WLNSW communication strategies were overhauled and improved by utilising multiple platforms more effectively. Enhanced website usage, current and up to date events calendar, and job advertisements on Facebook with links directing users back to our website. This aimed to boost website traffic and increase awareness of Western Landcare. Facebook posts were also increased. Additionally, our audience was targeted more effectively through newsletters and documentation was developed which was accessible to all Western Landcare staff. This document includes a current list of all known media outlets (newspapers, radio stations, and local community Facebook groups). Consistency of branding across all communications to make our information easily recognisable.
The impact
These actions have resulted in greater consistency within Western Landcare communications. Our member groups, communities, and stakeholders are now more aware of our activities and opportunities. This visibility directly aligns with Western Landcare's ideals by encouraging local community action, and supporting knowledge sharing at various levels. These outcomes are significant as they strengthen our role as a voice for our members, linking local concerns to regional, state, and national bodies.
Key facts
- - Consistency is key.
- - Effective use of the website, social media, and newsletters enhances communication.
- - Updated contact lists ensure no media outlet is missed.