Getting the word out about Landcare
Seeking communication support from your Local Landcare Coordinator.
Capacity building - LEP23_036_LLC9_6
The issue
A lack of communication channels, combined with low-capacity communication skills amongst individuals, has left Landcare groups struggling to connect with their community, share successes and recruit new members. Important updates, opportunities and event announcements are often overlooked, curbing participation and local awareness within communities, adding to the volunteer burnout. Without someone skilled in media, social posts, or public speaking, many groups miss out on effective storytelling and broader engagement, which hinders fundraising and long-term sustainability. This skills gap, felt both regionally and statewide, is known to be a detriment to supporting environmental action and retaining volunteers long term.
The solution
A practical solution to this conundrum, has been to seek support from local Landcare coordinators, who have stronger communication skills and access to communications resources. Coordinators can help groups set up social media pages and run skills building workshops for its members. By introducing user-friendly templates and tailored communication plans, the coordinator can promote information sharing about events, successes and increases opportunities to reach everyone in the network. Ongoing guidance from coordinators builds group confidence, encourages community involvement and attracts new volunteers. This approach helps Landcare groups grow and thrive, even when communications expertise is limited.
The impact
The impact of using multiple radio segments, street stalls, and increased social media posts is significant for Landcare groups. These channels broaden community reach, raising awareness about environmental projects and volunteer opportunities. Radio segments provide regular, accessible updates that engage both urban and remote audiences. Street stalls create face-to-face connections, fostering trust and encouraging immediate action from locals. An increase in social media posts boosts online engagement, attracts younger demographics and nurtures a sense of community. Together, these communication efforts lead to stronger volunteer participation, enhanced public support and greater overall impact for Landcare initiatives.
Key facts
- Community engagement opportunities have increased.
- Networks have broadened due to a larger audience receiving information.
- Increased funding opportunities are identified.