Enhancing Engagement Through Digital Connection – WhatsApp as a Community Building Tool
This case study explores how a simple WhatsApp group, introduced at the “Beyond Soil Sustainability” workshop, enabled real-time interaction, extended engagement beyond the event, and fostered an ongoing Community of Practice among participants from across Australia.
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The issue
With over 260 registrations for the Upper Mooki Landcare “Beyond Soil Sustainability” event, including attendees from interstate, organisers anticipated challenges in ensuring meaningful engagement for all participants. Traditional Q&A formats can be time-restrictive and often limit audience access to keynote speakers. There was also concern about how to maintain momentum and knowledge-sharing beyond the day itself. The team wanted to avoid the common pitfall where inspiration fades post-event and connections are lost. A key challenge was to create an inclusive and interactive space where everyone could ask questions, share knowledge, and continue discussions after the workshop, regardless of where they were located.
The solution
To address these challenges, a WhatsApp group was created and promoted to attendees in advance of the event via email. A QR code was also displayed at the venue, encouraging participants to join on the day. The group served as a digital noticeboard, discussion space, and Q&A tool. Questions submitted during presentations were monitored live by facilitator Stu Austin, who relayed them to speakers, ensuring a broad range of voices were heard. Unlike passive audience formats, this approach made attendees active participants. The platform also allowed people to share resources, respond to each other, and build connections. The setup required minimal resources but delivered maximum engagement.
The impact
The WhatsApp initiative enabled 103 people to connect before, during, and after the event. It proved to be a powerful extension of the workshop, encouraging people to network, exchange knowledge, and continue the conversation well beyond the day. From the initial group, three new topic-specific groups have since formed, now with a combined 85 members. These groups are actively discussing topics like seed selection, pasture establishment, and small-scale meat processing. The chat history has become a searchable, living archive of shared ideas. One participant is already planning a new event inspired by these discussions. This outcome demonstrates that creating space for digital connection is vital in turning one-off events into sustained movements that support on-the-ground change.
Key facts
- WhatsApp group or other digital platform for knowledge sharing
- WhatsApp groups increased legacy and efficacy of one off events