Murray Regional Roundup Newsletter
A collaborative monthly email newsletter for the Murray region of NSW.
Capacity building - LEP_23-020_RLC04
The issue
Many diverse and active groups and organisations deliver Landcare and agriculture activities across the Murray region. Keeping up to date with upcoming events, funding opportunities and who’s doing what, can be overwhelming for coordinators and organisations. Communicating this information as well as good news stories and updates to a wider audience across the region is important to promote the work being done but can be challenging and time consuming.
In the Murray region a collaborative newsletter previously existed between Murray Local Land Services (MLLS) and the Murray Landcare Collective and was compiled and published by MLLS from February 2019 to December 2023. This was a successful newsletter, but due organisational changes, MLLS was no longer able to produce the newsletter in its current form.
The solution
Feedback sought from previous newsletter contributors and recipients indicated that the newsletter is a valuable tool for bringing together regional events, funding opportunities and information into one source and saves on time searching various platforms.
Murray Local Land Services staff and Murray Regional Landcare Coordinators worked together to discuss continuing the newsletter in some form and how it may work. It was decided that the most effective way to continue a similar newsletter for the region would be for it to be compiled and published by Landcare in collaboration with MLLS. The Murray Regional Landcare Coordinators and Murray Sustainable Agriculture Facilitator (MLLS) worked together to come up the concept for the “Murray Regional Roundup” newsletter including the design and content necessary to meet the needs of the contributors and intended audience.
The impact
The first Murray Regional Roundup email newsletter was published in August 2024 with an initial audience of 58 recipients. So far, 10 editions have been published, with the audience steadily growing to 128 recipients and an average of 55% open rate. The next focus going forward will be to increase the audience of the newsletter through improved promotion.
This monthly email newsletter is a collaborative effort by the Murray Landcare Collective, supported by Murray Local Land Services, Landcare and producer/community groups across the Murray region. It is an important publication for keeping readers up to date with information, good news stories, upcoming events and funding opportunities relevant to Landcare and agriculture across the region.
Key facts
- Monthly email newsletter
- Collaborative publication of the Murray Landcare Collective
- Supported by Murray Local Land Services, Landcare and producer/community groups across the Murray region
- Keeping readers up to date with good news stories, events, funding opportunities and regional information
- Includes a regular Farm Sustainability Spotlight story from the Sustainable Agriculture Facilitator